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How to find legit sustainable brands: a fette guide

Welcome back! At fette, we value and prioritize transparency when it comes to sustainability because we are very familiar with how difficult it is to navigate the sustainable business space as a consumer. As students, trying to make affordable, ethical, and environmentally-friendly choices can be really confusing and overwhelming. One of the major reasons finding sustainable brands due to a concept in business called greenwashing, which is a marketing strategy in which companies use "eco-friendly" phrasing and imaging to deceive consumers into thinking the company is making sustainable products. This is a ploy to persuade buyers to buy their products, on the pretense that they are better for the planet than competitors. Greenwashing complicates the search for genuinely environmentally conscious...

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Glass Half Full NOLA Feature!

Hi, welcome back! Because we want to foster a community of education and cool people doing cool things for the planet, we want to showcase as many organizations or activists that we can. Today we're featuring a really badass company: Glass Half Full NOLA. Glass Half Full started because of inspiration similar to ours here at fette! After noticing a lot of glass trash littering their city, and fed up with the lack of glass recycling there, founders Franziska and Max started their company to repurpose the glass waste. Glass Half Full collects glass waste to be recycled into sand and larger gravel for reuse!  Glass Half Full collects over 30,000 pounds of glass every week through their drop off...

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Crash course in sustainability at fette

Welcome back! In order to introduce you to fette, we have to start with the core of our company values and goals: sustainability. Both red solo cups are made out of No. 6 plastic, which is VERY difficult to recycle. It's so difficult, in fact, that most curbside pickup recycling programs don't accept products made out of No. 6 plastic. HINT: Recycling plants don't do a lot of sorting, so if a non-recyclable item is found in the batch, the whole batch is sent to the landfill. That means recyclable items get thrown out too! So, these cups go to sit in landfills, where they will take over 50 years to break down. Some estimates say that styrofoam (made out...

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Welcome to the #fettefam blog!!

Hi!! Welcome to the fette blog! We're very happy you're here. (: At fette, we have a goal of consistently prioritizing sustainability and furthering our education. We really want to practice what we preach when it comes to living green. Education is the first step in making a difference, and not only do we want to take that step, we want to be a resource for anyone else that wants to join us for the ride. As a student-founded and student-run company, we know that we will absolutely make mistakes along the way and we recognize how important it is to learn from those mistakes. We want to take you all along with us! The inspiration for this blog comes...

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